e: caspian@designbykai.com.au | t: 0433 578 805

In the end, most moments we live will be forgotten. Life becomes a complex memory of the ecstatic, the tragic and the difficult. The everyday dreariness of life, the ‘middle moments,’ are expelled from memory and all that remains are the lessons we have learnt from them. For the elite athlete, these moment’s are known as entering “the zone”- it’s that feeling of a distant blur from a road you seized, but have now forgotten.

In support of those that live for such moments, we made this. Enjoy:)


Created By / Daniel Wieckmann
Visual Effects By / Caspian Kai designbykai.com.au

Photographs By / Brendon O’Hagan brendonohagan.co.nz/

Rider / Daniel Strauss

Visual Effects Breakdown / vimeo.com/97096915